Filters For Decision Making

person holding magnifying glass showing building

Humans are fundamentally biased. Myself included. This means that we have to give ourselves mental walking sticks so we don’t fall down. Just like an elderly gentleman with a walking stick, he can probably walk a fair distance without it, but with it he is more capable. I like to use questions to help me … Read more

The Customer Retention Triangle: How Businesses can quantify their customer appeal

four assorted colour triangles

The customer retention triangle is a concept that I came up with to easily understand how people choose where they buy from. Buying decisions are not always as conscious as we believe: Emotion is what really drives the purchasing behaviors, and also, decision making in general. 95% of purchasing decisions are emotional. Often buying … Read more

The Zeigarnik Effect

Have you ever struggled to get to sleep because your brain was tormenting you over everything you were supposed to accomplish that day? You’re not the only one, this is something called the Zeigarnik Effect. In this article I am going to explore where the Zeigarnik effect came from, and what that means for us. … Read more

Survivorship Bias

A story from WWII During World War II, Abraham Wald was tasked with finding a way to decrease the number of losses to US aircraft. Based on his findings the military (the US Airforce didn’t exist then) would improve the structural make-up of aircraft and possibly change tact against the Axis powers. 95,000 American airplanes … Read more