Business-&-Marketing

The customer retention triangle is a concept that I came up with to easily understand how people choose where they buy from. Buying decisions are not always as conscious as we believe: Emotion is what really drives the purchasing behaviors, and also, decision making in general. 95% of purchasing decisions are emotional. https://www.inc.com/logan-chierotti/harvard-professor-says-95-of-purchasing-decisions-are-subconscious.html Often buying decisions are based on deep personal values. That being said, we can simplify these reasons into 3 categories, broadly speaking....